Real-time Customer
Engagement Solutions &
Analytical Data Intelligence


Trusted & Intelligent Data Solutions

Real-Time Customer Engagement

Effective Intelligence’s real time customer engagement hub makes it practical for brands to deliver orchestrated journeys across their existing touch points, systems and data – without coding and without ripping and replacing. Serving as the “glue” between these systems, brands can now quickly connect, design, execute and refine individualised customer journeys.


Analytical Data Intelligence

Analytical Data Intelligence offers solutions such as targeted marketing based on customer market segmentation, recognition of sales and market opportunities, accurate business insights and can furthermore automate decisions for "Real-Time" business processes such as loan approvals that can detect fraud. Analytical Data Intelligence, therefore, enables businesses to improve profit and cut costs using far greater insight from customer and business data.


Enterprise Solutions

Our enterprise solutions have the architectural flexibility to enable industry-specific solutions and departmental benefits that solve a wide range of business challenges.


Data > Insight > Decision

Why Use EI

We have built a solid reputation and industry credibility due to a proven business track record built over 16 years of ethical business practices and servicing well over 250 clients in the complex and challenging data solutions industry.

Business Focus

Our clients require solutions that will enable them to better understand their customers and to implement improved marketing and operational processes in order to profitably grow their revenue from current and potential customers.

Why our Analytics deliver

Our models are balanced with input from non-risk modelling backgrounds and we are the only company building predictive models in SA that has also developed Data Quality engineering software (InfoArchitect®).

Solutions Methodology

Analytical Data Intelligence is the name we have given to a solution methodology pioneered and developed by us that bridges the data-information-insight-decision gaps in an organisation.

Data Services

We offer a specialist data service that can improve, enhance, analyse and report on all aspects of customer and operational business data. Our bureau is headed by solutions experts and staffed with dedicated and expert SQL analysts.


We provide solutions that out-think our client’s competition; by making fact-based decisions based on invaluable insights.