"Finding the Stories in Your Data"

Simple and effective solutions make your information more intelligent. Make your database tell you stories about your customers – and your business. Find out how to be more responsive, how to sell more and how to find new and better customers.

Effective Intelligence has developed its intelligent information solutions to encompass industry leading technology and international best-practice over the last three decades to improve the quality of your data, enhance it with other sources, and manage it to give you a single, unified view that puts seamless intelligence at your fingertips.

Effective Intelligence is South Africa’s undisputed leader in systems and processes that deliver real world business advantages from your customer data. We have the industry’s most complete intelligent information technology solutions, as well as extensive expertise in how customer data needs to be structured to be effective within South African consumer behaviour, addressing schemes and local regulations. With our capabilities, we match our clients’ data to their business needs through a process of Assessing, Cleaning and Enhancing using best-practice methodologies.

Our Customer Information Management and Prospecting technology allows you to cross- or up-sell more effectively by identifying buyer (or non-buyer…) behaviour, to find fresh prospects from other databases, or to infer more about your customers by intelligently correlating key variables in your databases with external data sets. Direct marketing is already a highly measurable way to reach consumers – Effective Intelligence puts the odds on your side that your prospects will bite.

We not only manage and improve the databases of our customers, but we also possess the single largest and most comprehensive consumer database in South Africa: over 24-million individuals with complete profiling and contact information. This information allows us to help our customers enrich their databases, allowing them to make the most of marketing opportunities, relationship management or payment collection.

One of our main goals at Effective Intelligence is integrated sustainable marketing. We want to see your marketing content reach the right customer, at the right time and in the right way.

We will help you draw better insights about your customers with our Business Intelligence tools, to improve your product positioning and marketing strategies, as well as how you manage your customer information at touch-points.

We provide a consolidated viewpoint that can become the bridge between your company’s IT, Business Intelligence and Marketing departments, making each of them vastly more effective in their work. With our combined team experience in the direct marketing and data quality industry we are able to present simple, effective strategies that make sound business sense enabling your company to have intelligent information to run at it’s best.

Integrity is essential in our business – both as ethical individuals and professional businesspeople. Using global best practices, we have built a business that is already compliant with all proposed data privacy and consumer protection standards. We also have our own Ombudsman, an independent third party and a Legal Director with the Direct Marketing Association. We take the legality and sustainability of what we do very seriously because we are in this for the long term. We are proud to say that of the 130 companies in South Africa who sell data, we are one of the only two that do it legally, in compliance with the strictest European Data Standards.