"Turning Data into Profit"

Bringing value to your customer data by putting seamless intelligence at your fingertips

Every day companies interact with customers, gathering information and using it to reach out to them. The challenge for businesses is to make sure the information they gather is good, and that it stays true. Once the data quality is at a satisfactory level, the information can then be effectively mined using prospecting tools for suitable consumers that will convert into paying customers.

Our offering is designed to help turn complicated databases into straightforward relationships. We turn your partially complete pictures into faithful masterplans. We help you in effective and informed decision-making and make sure that when you need to talk to your customers, you can.

Our services and software technology let you find the true meaning in your data, keeping it simple, sensible and practical to ensure that you get real value.

Solutions Overview

Data Quality assessment and consulting

Most companies can’t distinguish whether their data is good or bad. Effective Intelligence can give you a single, consolidated version of the truth. And only the truth.Our understanding of software platforms, the local market, local conditions, local demographic and addressing issues and local telecoms and postal systems ensures that your information is sensibly structured in intuitive formats, complete and ready to be applied by the business.

Prospecting tools and strategies to find and grow

Effective Intelligence is your partner in effective customer prospecting. We help you identify customers within your own database for opportunities to cross- and up-sell. We can help you identify which of your clients are more likely to buy again, spend more, or if there are  other databases you can mine. We help you pick the right data set, interpret it in the right way to get the most value out of it.

Customer Information Management for better ongoing Data Quality

Data quality is a bottom-line imperative – there is a direct cost to the business if databases are bad. Even if you start with high quality data, 20% of it will be incorrect by the end of the year. People move, phone numbers are changed, streets are renamed and households break up. Data quality is a process, not a destination. We can help you keep your data correct. We make sure you get the best information for your business, collected and managed according to global best practices of privacy, security and compliance with local and international legislation.

Business Intelligence tools and capabilities

When your data quality is up to scratch, you can start to mine it for intelligence. Our tools allow you to look for patterns, or compare your database to others to spot trends or anomalies. Our Business Intelligence tools allow you to extract inferred data based on groups and clusters, and model your customers based on their real-world household purchasing or credit risk history, rather than just the individuals. We also do advanced response modelling to test your new prospect group to see how marketing to them will perform in the real world.

Database verification information and marketing lists from South Africa’s largest and most complete database

Effective Intelligence has built a database of over twenty four million consumer records from data that has been collected since 1963. We distilled the information from these millions of records into over thirty validation tables that include comprehensive contact information broken into suburbs, streets, buildings and more. Our database can become a source of prospects, or it can be used to cross-reference your database to enhance it with missing information.

Debt Collection systems to trace defaulters

As the changes to the world’s economy are felt, companies have to focus on survival priorities: improving cash-flow and reducing bad debts become critical. Undelivered invoices impact cash-flow, which can be improved through our Customer Information Management services. Effective Intelligence has a unique Debtor Tracking system to locate people for debt collection. Location of account defaulters can be improved through our custom-developed tool that ensures last known addresses can be extracted, along with related household information, and verifying bad debtors’ information against other databases to find new activity with traceable contacts.

Technology

 Intelligent software technology for database cleaning, validation and enhancement 

Powerful software tools for modelling, scenario planning, analysis and prospect selection

InfoExplorer™ We developed our InfoXplorer software to provide marketers and business intelligence professionals with an intuitive but powerful tool that lets them do modelling, what-if scenario planning, and pattern analysis. It enables group selection and campaign management/workflow to support customer and prospect selection and management in marketing campaigns or in business planning.