Julian Ardagh – Managing Director
"We have developed Analytical-Data- Intelligence which not only bridges the gap between improved data and using analytics more effectively – it enables unique views of your customers and prospects which deliver improved ROI for marketing and risk "
Julian Ardagh is Managing Director of Effective Intelligence with over three decades of experience in the Information Systems, Marketing and Analytics space. He cut his teeth at Readers Digest during its "golden years" in the eighties, learning from the best practitioners in the world. It was here that his love of computing and software found a natural partnership: business analytics and data-centric marketing.
His professional career took off – as well as his taste for entrepreneurial-ism. He joined Charles Velkes Mail Order, soon becoming joint MD, and then founded Advanced Direct Marketing in the early nineties, a specialist full-service direct marketing agency. He then founded and ran Advanced Application Databases, which was acquired to form the basis of financial services direct marketing leader, Direct Axis. Julian stayed on after the acquisition, and was responsible for the strategy and development of Direct Axis' Marketing, Database, and Analytics unit, implementing the highly successful pre-approved loans strategy that was a first in South Africa and which was later emulated by all major credit companies. After helping build Direct Axis from an idea to a profitable reality Julian left to focus on his main passion: developing data and information solutions that combine science and data at his new venture, Effective Intelligence.
He was trained in programming at IBM, has a Diploma in Business Management (EE) & is an Advanced Marketing graduate (UCT Graduate School of Business). He has lectured widely on Direct Marketing and Data Quality systems, and served on many Direct Marketing and Postal Forum committees. He is a past Chairman of the DMA Database sub-committee and also as the DMA Vice-Chairman for the Western Cape.
Julian is a 4x4 and BMW Adventure bike enthusiast, heading into the bush or to their family farm whenever there is time off.