Effective Intelligence: Combining the art of marketing & science

Connect with customers

Acquire & Retain Customers

Remove Duplicates. Improve Contactability. Reduce Wastage. Create a lean marketing beast!
#CustomerFirst

EI icons_Real-time customer engagement

Advanced Customer Insights

No two customers are alike. No problem.
#CustomerInsights

Do you want to Captivate Customers

Campaign Management & Real-Time Capabilities

Make your brand more human
#CX

Who We Are

Effective Intelligence assists corporations manage their customer information as a strategic asset. At EI, we have experience in nearly every vertical and have worked with 65% of companies on the JSE. Customer Information is the common thread that ties all our data, analytics and technology services together. As managers of the largest customer database in Southern Africa, we’re able to build single customer views and actionable audience segmentations that inspire smarter, better targeted, highly effective customer communication.

THIS IS EI.

 We believe in keeping things simple

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Put Simply you need a winning game plan. We start by getting connecting you to the right customers, the first time. FindOutHow

We do this – by providing a holistic view of your prospects & customers. FindOutHow  

We consolidate – to create the most current, accurate and complete view on your customer.  FindOutHow

Then we help you put it to work – and we stay with you every step of the way.

Interactions processed by EI…. and counting

6 Billion Transactions  

26 million commercially active customer profiles