Effective Intelligence: Combining the art of marketing & science
Who We Are
Effective Intelligence assists corporations manage their customer information as a strategic asset. At EI, we have experience in nearly every vertical and have worked with 65% of companies on the JSE. Customer Information is the common thread that ties all our data, analytics and technology services together. As managers of the largest customer database in Southern Africa, we’re able to build single customer views and actionable audience segmentations that inspire smarter, better targeted, highly effective customer communication.
THIS IS EI.
We believe in keeping things simple
Then we help you put it to work – and we stay with you every step of the way.
Interactions processed by EI…. and counting
6 Billion Transactions
26 million commercially active customer profiles