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Our lists are built using only the most reliable data sources available. A process of multi-confirmation
is used whereby a specific name/address is confirmed against multiple sources before it is taken
onto the base.
When clients rent lists from us, we require that our record reference no (EIRN) be barcoded/printed onto
the mail pieces. This helps both us and the client reduce nixies and
increase the response rates. Please review our list sales terms and conditions for more information.
Consumer Base
The Consumer Base is compiled from a variety of reliable sources and updated on a regular basis
through call center validation and credit referencing. The base consists of 3,4 million verified
names and addresses of economically active consumers and includes names, identity numbers and
mailable addresses. A certain percentage of the customer base includes telephone numbers.
Other information such as income per suburb, complex ethnicity and complex address type may be
derived through analysis of the variables applied using InfoArchitect.
Data Sheet
Retail Prospects
This list contains details of economically active individuals that have a good credit rating.
Information on the retail prospects base has been compiled through data purchases from reliable
retail sources. The base consists of verified names and addresses of economically active credit
references consumers and includes names, identity numbers and mailable addresses. A percentage
of the base includes telephone numbers.
Data Sheet
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