Welcome to Effective Intelligence

Effective Intelligence is a leading developer of proven Analytical Data Intelligence Solutions that extract maximum value from customer and business data to help you solve your marketing, fraud, risk and enterprise data management problems.
Data Mining & Analytics support improved decisioning, from strategic scenario planning through to increased operational revenues and improved cash flow.
The benefits of improved Data Quality is that it provides a solid foundation of supporting Operational efficiencies and improved intelligence which can reduce cost.
Enterprise Solutions can quickly, easily and cost-effectively manage data issues which will result in substantially improved intelligence and future actions.

Data Mining & Analytics	Data Quality & Enrichment	Enterprise Solutions
Data Mining is the application of statistical and logical techniques to "uncover hidden patterns and relationships" within large sets of structured or unstructured data records and to "infer decision rules" useful in predicting future outcomes.	Data quality and integrity is key to any integration initiative. Before data can be used for business analytics, marketing campaigns or even customer relationship management, the data needs to be cleansed, standardised, validated and enriched.	Our enterprise solutions have the architectural flexibility to enable industry-specific solutions and departmental benefits that solve a wide range of business challenges.

Analytical Data Intelligence is the name we have given to a solution methodology pioneered and developed by us that bridges the data-information-insight-decision gaps in an organisation
The standard application of analytical techniques to customer data as practised by conventional data companies is normally acceptable but does not result in the extraction of true additional value supporting the requirements of "new age" marketing and risk requirements.

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