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Data Mining is the application of statistical and logical techniques to "uncover hidden patterns and relationships" within large sets of structured or unstructured data records and to "infer decision rules" useful in predicting future outcomes. |
Data quality and integrity is key to any integration initiative. Before data can be used for business analytics, marketing campaigns or even customer relationship management, the data needs to be cleansed, standardised, validated and enriched. |
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Our enterprise solutions have the architectural flexibility to enable industry-specific solutions and departmental benefits that solve a wide range of business challenges. |
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| Analytical Data Intelligence is the name we have given to a solution methodology pioneered and developed by us that bridges the data-information-insight-decision gaps in an organisation | ||||
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The standard application of analytical techniques to customer data as practised by conventional data companies is normally acceptable but does not result in the extraction of true additional value supporting the requirements of "new age" marketing and risk requirements. |
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Tel: 086 100 0452Fax: 086 610 7583 |
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eiinfo@e-intelligence.com |